According to Japan Vending Machine Manufacturers Association (2015), there are 5,001,700 vending machines in Japan, where it is an unusual situation compared with surrounding countries. The types of vending machines are also unique, such as foods, snacks and even books. Remarkably, when we go to some big stations in Tokyo, we can see the touch panel display vending machine.
Touch Panel Display
Using a touch panel display can reduce dummy display cost and also the environmental friendly because it does not need to make new dummies when new beverages appear on the market.
Marketing Tool (Digital Signage)
This vending machine shows the contents of depending on the temperature and time by digital signage. For instance, it could be recommended hot drinks at a cold winter day and might be suggested particular drink depends on your gender and age by checking the front camera. These metadata sends to beverage companies for using marketing resources.
User Friendly
It has the user friendly UI leads to the communication style guideline. This machine announces using human voice that has a sense of security.
Summary
- Using a touch panel display can reduce dummy display cost & the environmental friendly.
- The recommendation of beverage functions brings about digital signage; depends on the customer types and surrounding atmosphere.
- The user friendly UI leads to the communication style guideline.
※ References:
・Japan Vending Machine Manufacturers Association (2015). http://www.jvma.or.jp/information/information_3.html